Giving Tuesday Ambassador Toolkit
Thank you for helping Headwaters grow!
This toolkit makes it easy to share our Giving Tuesday campaign and help us unlock our $25,000 matching gift.
Every dollar you help raise grows twice as deep, funding joyful, hands-on, nature-based learning for Headwaters kids.
Your Mission:
Make one post.
Send one message.
Invite one friend to give.
That’s it! Simple actions that double our impact.
Help Headwaters reach the $25k match
Pick 2–3 people in your life who care about kids, community, or education.
A grandparent
A close friend
A coworker
A former teacher
A neighbor
Send them one short message - templates are all here!
Text, email, DM, whatever’s easiest.
Takes 30 seconds.
No long explanation needed.
Include this link: https://www.zeffy.com/en-US/donation-form/every-gift-grows-twice-as-deep-headwaters-giving-tuesday--2025
Optional: Share one of our ready-made images from Facebook or Instagram.
That’s it. One message = real impact. Your outreach could literally be the difference between $25 and $50 for the school. Or $500 and $1,000!
Core Messaging - just copy and paste!
Short Post Options (for Facebook or Instagram):
This Giving Tuesday, I’m supporting Headwaters Community Farm & Academy — a mom-founded, nature-based K–8 school in Kane County where kids learn in the world, not just about it. Every dollar donated is matched up to $25,000, so your gift grows twice as deep! [Include Zeffy link]
A generous donor who believes deeply in Headwaters’ mission is matching every gift up to $25,000! Your donation helps fund Forest Fridays, land stewardship, and joyful outdoor learning. Give today and double your impact: [Include Zeffy link]
I’ve seen firsthand how this school changes lives. It’s joyful, hands-on learning where kids feel safe, curious, and connected. Every gift to Headwaters is matched 1:1. Let’s help them reach the full $25,000! [Include Zeffy link]
Sample Direct Message (for DMs or Text):
Hey [Name]! I’m helping Headwaters reach a $25,000 match for Giving Tuesday. It’s an amazing nature-based school in Kane County that helps kids learn outdoors, hands-on, and with heart.
Every dollar donated is doubled! Even $25 makes a difference.
You can give here: [Include Zeffy link]
Sample Email for Parents/Family:
Subject: Double Your Impact for Headwaters
Body:
Hi friends,
Headwaters Community Farm & Academy, the small, nature-based school my family loves, is part of a Giving Tuesday match this year!
A generous donor who believes deeply in their mission is matching every dollar donated up to $25,000.
Your gift helps fund all-day-outside Winter Wednesdays, student materials, and outdoor learning that helps kids grow with curiosity and care.
Every gift counts — and every dollar grows twice as deep.
Give here: [Include Zeffy link]
Hashtags and Headwaters Socials
Hashtags:
#EveryGiftGrowsTwiceAsDeep #GivingTuesday #HeadwatersAcademy #KaneCounty #OutdoorLearning #NatureBasedEducation
Socials:
Instagram: @headwaters_il
Facebook: Headwaters Community Farm and Academy
Pull from this photo bank as needed for social posting, or share any posts from Headwaters socials.
FAQs
Q: What if people ask how much they should give?
A: You can say, Anything helps, even $10 is doubled. Truly.
Q: Is it awkward to ask friends?
A: Most people feel honored to support something meaningful to someone they care about, and this is a simple, one-time request.
Q: Is Headwaters really a 501(c)(3)?
A: Yes! Donations are fully tax-deductible.
Q: What does the money support?
A: Forest Fridays, student materials, community partnerships, land stewardship learning, and soooo much more.
Q: Do I need to explain everything?
A: Nope! Just send one link and a sentence. The campaign page tells the whole story.
10-Second Pitch
Use when they aren’t sure what to say to friends:
Headwaters is a tiny but mighty school where kids learn outdoors, build forts, grow food to donate, and feel genuinely seen. For Giving Tuesday, a donor is matching every dollar up to $25,000. Could you help us reach the match?